Show your Sundae Best with Pilgrim

Current Status: | Obsession Rate:

Ahhh, the life of a blogger. I used to find it rather pointless when people hand me some brochures in shopping malls. But, at the same time, I’m one of those people guilty of taking every single catalogues and shiny postcards from every store. I took one from Pilgrim the other day, and I like what I see. Pilgrim’s spring/summer ’09 collection gives us their Sundae Best…

Spring's here, summer's coming, so let's bring some colour!

Be prim and proper, and wear your Sunday best. Or just a pretty bow!

I love the play of words involved. Each image sells more than just the clothes, but also the idea. And that is why I’m only going to talk about the photography and art direction rather than the fashion range. From a huge lollipop to colourful balloons, from bubblegum to my favourite fairy floss – they’ve got it all. It gives a very spring and summery feel and a Sunday market/carnival vibe to it…

I love lollipops. The bigger the better. Mmmm...

And of course, bubblegums add to the fun!!!

The best part of any carnival or market? Fairy floss!!!!

Gotta love the vibe of Pilgrim's Sundae Best catalogue...

I’m a sucker for all these carnival sweet stuff and colourful edibles or non-edibles in the case of balloons. I can’t help it but love these images just because I could spot a fairyfloss in one of them. Mmm…