Anime as ads: kawaii marketing campaigns

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Oh how I love all things kawaii. So when I discovered these cute advertising campaigns, I just have to post it here! Mind you, you might have to know a little bit about Japanese anime to understand these witty yet adorable ads. What you need to know is the fact that Japanese animations usually consist girls (and boys) with big round eyes that cover about half – or more – of their face… So now that that’s out of the way, here are 2 ads for Acuvue Define contact lens in Thailand:

Witty advertising of contact lens with cute anime character as the ambassador!

The Acuvue ad is relevant to the anime-obsessed population in Thailand & Asia!

And if that’s not enough cuteness (and for those not familiar with that brand), Covergirl too has created a kawaii ad to promote their eye make up products. Adorable!

Covergirl shows us how kawaii anime girls get their cute adorable big eyes!

Smart ideas, don’t you think? Using pop culture to accentuate their product branding. Kawaii!